Canon EMEA reaffirms its commitment to the United Arab Emirates and the wider GCC region

Canon ( EMEA reaffirmed its commitment to the UAE and the wider GCC region, with the visit of Canon EMEA President and CEO Yuichi Ishizuka, who visited the Dubai EXPO 2020 to witness the ‘biggest show in the world’. With the UAE being the first Arab country to host this prestigious event, Canon is proud to support the UAE vision and to be the Official Printing and Imaging Partner of this global event and to continue its legacy of investing in important events across the Middle East.

The UAE is a leader in economic development and digital infrastructure, ranking first in the GCC for digital competitiveness and, with the recent success of EXPO 2020 Dubai, has further strengthened its position. a progressive, transformative and forward-looking nation. Since signing the partnership in January 2020, this is Mr. Yuichi Ishizuka’s first visit to experience the impact of investing in an event of such scale, which is not only dedicated to brilliance and human achievement, but which is also a celebration of the UAE’s Vision 2021 and highlights the UAE’s international reputation as a business hub.

As Middle Eastern governments continue to diversify their economies and emphasize digital transformation, the Middle East continues to be an important market for Canon. As well as investing to make EXPO 2020 Dubai a success, Canon’s determination to maintain uninterrupted services throughout the Middle East and ensure high levels of customer satisfaction, even during a global pandemic, is reflected in results from the EMEA region, which accounted for 30% of global sales. , where Canon Middle East and Turkey contributed 27% of regional sales, making it the largest sales market in the region. This result is also a testament to the determination, hard work and adaptability of all Canon personnel who have persevered to implement Kyosei’s philosophy – to live and work together for the common good, especially in a year 2021 difficult.

Mr. Yuichi Ishizuka commented: “Our sponsorship of Expo 2020 Dubai is rooted in our shared principles and values. It starts with embracing cutting-edge technology to improve the visitor experience and extends to exploring opportunities to drive innovation in key areas, such as sustainability. EXPO 2020 Dubai underscores Canon’s plans to continue to invest and strengthen its operations in the United Arab Emirates and the Middle East and we are privileged to have played a part in bringing this iconic event to fruition. »

As the exclusive Official Printing and Imaging Partner for Expo 2020 Dubai, Canon has deployed its pioneering, innovative and groundbreaking imaging products and expertise in high-speed printing to deliver a unique experience to visitors, as well as ensuring data protection and security for over 300,000 attendees through state-of-the-art accreditation “passports” issued at EXPO 2020 Dubai.

(With contributions from APO)