Minneapolis agency Colle McVoy brought together its media and data science divisions and promoted two leaders in the practice of media and data science. Steve knapp, formerly Executive Director of Media, has been promoted to the new role of Managing Director, Media and Data Science, while Kim dunnâFormerly Group Media Director â was elevated to Senior Vice President, Media and Data Science.
Knapp and Dunn worked to bring media and data science specialties to the Stagwell agency, helping deliver creative and data-driven multimedia solutions to clients.
Knapp, who joined Colle McVoy in 2016, has led media intelligence, strategy and investment initiatives across paid, owned and acquired channels. He now oversees a team with extensive expertise in performance marketing and predictive results.
âWe believe that everything is media and an opportunity for a brand to make a connection,â Knapp told Adweek. âWhile our media and data science teams have always worked together, this unification sends a clear message to customers, prospects, consultants and even to our internal teams: media and data science are an inseparable combination to deliver creative and efficient work. .
Since joining the agency in 2019, Dunn has led media efforts on key client accounts including 3M, Land O’Lakes, Medtronic, Deluxe and Zoetis. She will now oversee media strategy for all clients while playing a leading role in activating and evolving the agency’s media practice and data science.
In a report, Jessica henrich, President, Colle McVoy, said, â(Knapp and Dunn) will continue to accelerate growth for us and our clients by providing forward-looking and predictive insight into how we can leverage data to create ideas, campaigns and even stronger solutions. “
Knapp added that in almost every new business pitch over the past two years, brands and consultants have wanted to know the agency’s philosophy, approach and capabilities to media and data science, which the planning and media buying is part of the opportunity.
âOur new practice will help us deliver value to all clients, whether the work is creative only, multimedia only, or integrated. It’s a competitive advantage that everyone wants, but that we can uniquely deliver as a holistic team, âsaid Knapp.
Colle McVoy appointed Henrichs as the new chairman and added a creative director and an executive director of the group earlier this year. The agency has also landed more than a dozen new clients in the past 18 months, including US Bank and Credit Sesame.