Hill’s Returns as National Sponsor of NBCUniversal Local’s Clear the Shelters for the Fifth Consecutive Year to Help Shelter Animals Find Homes Through Science-Based Nutrition in August
TOPEKA, Kan., August 2, 2022 /PRNewswire/ — Approximately 6.3 million pets enter animal shelters in the United States each year.1. This year marks a critical time as in the past five months more animals are entering shelters than leaving them2. That is why Hill’s Pet Nutritiona global leader in science-based pet nutrition, is stepping up support for shelters year-round as part of its mission to end pet homelessness.
For the fifth year, Hill’s returns as a national sponsor of Clear SheltersNBCUniversal Local’s national pet adoption and donation campaign, and partners with the actor Taylor Lautner (Dusk, Scream Queens) to encourage future pet owners to find their new best friend at the nation’s largest pet adoption of the year.
A cause close to our hearts
As a lifelong pet lover and owner, Lautner adopted his dog Remi in 2021 and jumped at the chance to join this year’s Clear The Shelters campaign.
“Adopting Remi was one of the best decisions my fiancée and I have ever made. She not only completed our family, but also fueled our passion for advocating for pets in need of loving homes.” , Lautner said. “Hill’s does a great job helping prepare shelter animals for adoption through science-based nutrition. Together, we encourage anyone considering adopting an animal to open their hearts and homes to animals in need. “
Eliminate the shelters… for good
Every year until Clear Shelters, NBC and Telemundo stations nationwide are partnering with shelters and rescues in their communities, which included more than 1,300 organizations last year, to help find loving homes for pets around the world. need. Since its inception in 2015, the campaign has helped over 700,000 people find their forever home.
The campaign will again feature online donations through partners Great good charitiesa global non-profit organization, and animal rescue site, who will organize fundraising and cover all transaction costs so that 100% of donations go directly to shelters and relief in need. Online donations can be made to participating shelters or rescues during the campaign at ClearTheSheltersFund.orgalso accessible via ClearTheShelters.com.
In addition to being a national sponsor, Hill’s will provide adoption kits for new pet parents containing starter bags of Hill’s pet food, coupons, pet parenting tips and other supplies, which will be available at select shelters throughout the month.
“Over the past two decades, Hill’s has helped millions of shelter animals find their forever homes through our Hill’s Food, Shelter & Love program, and we are proud to continue our longstanding support of the Clear The Campaign. Shelter,” said Nicki Baty, president of Hill’s Pet Nutrition USA. “We are grateful to be working in partnership with Greater Good Charities, Taylor Lautnerand thousands of veterinary, retail and shelter partners nationwide, to help end pet homelessness – especially at a time when shelters are under-resourced and experiencing an increase in admission rate.”
Hill’s is also providing financial support for the campaign to support two Greater Good Charities “Good Flights” pet airlifts during Clear The Shelters Month in August, where animals at risk in overcrowded shelters will be transported to new shelters. to be assessed and receive the necessary medical care. care before being put up for adoption.
With purpose at the heart of everything, Hill’s empowers its employees to give back to communities and support initiatives that help advance the brand’s mission. Across the organization, hundreds of Hill’s employees will volunteer at participating shelters during Clear The Shelters Crescendo Weekend August 26-28, 2022 providing adoption kits to help pet owners welcome their new pets into the family.
20 years of helping pets find forever homes
The campaign of the year also coincides with the 20th anniversary of Hill’s Food, Shelter and Love program, which partners with shelters 365 days a year to provide premium nutrition to animals in need. The program has provided over $300 million in pet food to over 1,000 shelters and has helped over 12 million animals find new homes. When pet owners buy Hill’s products, they help us provide top-quality nutrition to thousands of shelter animals across the country.
For more information on Clear Sheltersincluding participating shelters and animal sanctuaries, plus details of local events, visit ClearTheShelters.com and the site in Spanish DesocuparlosAlbergues.com.
To learn more about Hill’s support of shelters and the animals they care for, visit www.hillscleartheshelters.com.
1 American Society for the Prevention of Cruelty to Animals
2 Count the animals in the shelter
Jennie RosenbergHill + Knowlton Strategies
About Hill’s Pet Nutrition
Founded over 80 years ago with an unwavering commitment to science-based pet nutrition, Hill’s Pet Nutrition is on a mission to help enrich and extend the special relationships between humans and their pets. Hill’s is dedicated to pioneering research for dogs and cats using a scientific understanding of their specific needs. As the leading brand of veterinarian-recommended pet foods, knowledge is our first ingredient with more than 220 veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in the field. pet health. Hill’s Prescription Diet therapeutic nutrition, as well as our everyday foods, Hill’s Science Diet, Hill’s Healthy Advantage and Hill’s Bioactive Recipe, are sold in veterinary clinics and specialty pet retailers around the world. For more information on our products, our nutritional philosophy, visit HillsPet.com or HillsVet.com. To learn more about Hill’s Food, Shelter & Love program, visit hillspet.com/shelter.
About Clear The Shelters
Clear The Shelters™ / Desocupar Los Albergues® is an annual national pet adoption campaign run by NBCUniversal Local, a division of NBCUniversal. Each year, NBC- and Telemundo-owned stations of NBCUniversal Local, as well as affiliate stations, partner with animal shelters and rescues in their communities to hold Clear The Shelters events. NBCUniversal Local’s Clear The Shelters campaign was inspired by a 2014 campaign north texas pet adoption event hosted by NBC 5/KXAS and Telemundo 39/KXTX and dozens of area shelters that resulted in the most adopted pets in a day for north texas. Since 2015, NBCUniversal Local’s Clear The Shelters animal adoption campaign has helped find more than 700,000 animals new homes. VisitClearTheShelters.com and DesocuparLosAlbergues.comfor more information.
About NBCUniversal Local
NBCUniversal Local is the local media division of NBCUniversal serving English and Spanish speaking and bilingual audiences in 31 U.S. markets and Porto Rico, the best of local sports, news, weather, investigative and consumer reporting, and lifestyle entertainment across all platforms and screens. NBCUniversal Local is made up of three individual media groups, including NBC-owned television stations, regional sports networks NBC, and the Telemundo group of stations. The division is also home to multicast networks NBCLX, COZI TV and TeleXitos, regional cable news network NECN, as well as NBC Spot On, an advanced video advertising business designed for local/regional CTV and OTT advertisers and several companies internal companies, including production company LXTV, marketing and promotions company Skycastle, its outdoor signage company NBC Everywhere and Arthouse, a graphic design group. With seven regional sports networks and 42 NBC and Telemundo stations serving 38% of U.S. households, NBCUniversal Local is the only network-owned local media division home to the largest bilingual local newsrooms in the nation’s top 10 television markets. NBCUniversal Local’s stations and networks serve diverse audiences and communities across linear, streaming, OTT, digital web, mobile and audio, and cable platforms and work together to keep local audiences informed anytime, anywhere. For more information, visit NBCUniversal.com.
SOURCE Hill’s Pet Nutrition