Meta rethinks the Facebook feed philosophy

When I tell Facebook that I want to see more or less something, does that mean that I tell him, for example, that I don’t want to see politics?

For now, the functionality mainly acts on the author of the content. But we’re looking at ways to consider other signals as well and start asking, “OK, Steven, did you mean more Tom content, or did you mean more New York Yankees content? “

The other feature you announced allows users to request more content from friends and family. I wonder if this is a fix to the July announcement which opened up the home feed to all kinds of content from people you’ve never met. Doesn’t the Discovery Engine deviate from Facebook’s original focus on the people in your social graph?

Facebook is still all about friends and family. Our discovery engine involved several different things. First, how can we connect you with the people you already know? But also, how can we connect you with the people you might want to know.

You have already worked on a product called People You May Know. Now Meta talks to me about people I should know, even if I will never meet them. It’s a big difference.

It’s something people have told us they really want to see, especially young adults. People want to use Facebook and these social media apps to further explore their interests. I chose to join some cooking groups on Facebook, like a great group where everyone shares new restaurants in the Bay Area. I love it. But now Facebook is also learning to say, “Hey, there’s these great kitchen designers over there,” and we’re learning that I’m particularly into barbecue. He showed me content from great creators who inspire me to cook and follow them.

You mention young people. Facebook has been losing this demographic for years and very few young people use it, or at least many claim they don’t. Since you started modifying Feed to cater specifically to this audience, have you seen an increase in usage of the product?

When we say youth, we are talking about young adults, 18 to 29 years old. We started to really focus our product development around them, around the reels, around the recommendations, to make it easier to share the stories or the messaging, in addition to the stream. All of this work is inspired by the research we have built around the needs of young adults. We still have a lot of work to do, but I’m pretty optimistic about what I see so far.

The cynical way to look at your changes is that young people are now going to TikTok through Facebook, not to make connections but just to be entertained. And you don’t want to miss this.

People still want to share with their friends, but increasingly they’re using things like our Stories product, which is ephemeral, where the story lasts 24 hours. And they want to share messaging experiences with their friends, where I can have a more intimate conversation with a few friends.