She created a modernist jewelry line inspired by science and mathematics


Ariadne Kapelioti is a scientist by training but has always had a keen eye for design. Ten years ago, she decided to change course and use her degree in physics to start a jewelry brand. But his designs do not stray completely from his previous career. Her pieces from her eponymous Ariadne Kapelioti line are all 3D printed and explore the relationship between form and mathematics; her earrings, bracelets and necklaces resemble modernist sculptures, incorporating traditional materials in non-traditional ways. Today, the entrepreneur based in Thessaloniki, Greece, is happy to have built a loyal customer base and founded the very first 3D jewelry company in Greece.

Kapeliotithe story, as it was told to The 1000+ Stories Storytelling Project:

What was the reason you started your business?

Having a background in physics as well as art and design, I consider myself a scientist turned artist or a designer with a scientific approach. Therefore, my reason for starting was to combine my passion for science and design, which may seem like two conflicting subjects, however, they have some fundamental similarities. Both disciplines require creativity, patience, research, inspiration, and hard work. A keen interest in the creative process led me to deep research and development in jewelry construction via 3D printing and a greater multidisciplinary design philosophy.

how do you define success?

Success is very subjective and personal. Even though I set goals for myself, I always keep pushing myself so that I never reach a point where I feel overwhelmed. There is always more room to learn and grow. I have come to discover that the most rewarding way to define personal success is to do it every step of the way. Overall, my own definition of success is waking up with a smile every day.

Tell us about your greatest success to date

Besides having built a list of beautiful, loyal customers, my greatest achievement has been overcoming the real challenges that a small business owner faces on a daily basis. For example to find the right balance between working long hours and enjoying life, or to create a situation where my business can continue in my absence.

What is your main challenge and how did you overcome it?

As mentioned, I founded the first Greek jewelry brand adopting advanced 3D printing technology. It was a decade ago, when consumers and buyers were unfamiliar with the concept of additive manufacturing. As a result, bringing high quality 3D printed jewelry to the Greek public took a lot of time and patience. This is the main challenge I have faced to date as a designer and business owner.

What’s your biggest tip for other start-up entrepreneurs?

Confidently follow your plan and dreams at all times.

How do you find inspiration in your darkest days?

I love listening to David Bowie.

What is your most important role model?

Gloria Steinem is my most important role model. An acclaimed journalist, a pioneering feminist and one of the most visible and passionate leaders and spokespersons of the Women’s Rights Movement. Throughout her life, she fought for women to take their rightful place, alongside men. I admire Gloria Steinem for being ahead of her time and firmly committed to her beliefs.

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