Tru by Hilton arrives in Brazil and the Caribbean and Latin America region

Five years after opening its first hotel, Hilton’s innovative hotel brand, Tru by Hiltonannounces the opening of its first property in Brazil, Tru by Hilton Criciúma, which is also the brand’s first property in the Caribbean and Latin America.

Owned by Próspera Empreendimento and managed by ICH Administração de Hotéis, the hotel is located in one of the trendiest areas of the city, close to the Parque das Nações Cincinato Naspolini and only ten minutes from the lively downtown of Criciúma .

Developed from the ground up using consumer and owner feedback, Tru by Hilton is a groundbreaking brand with cross-generational appeal for travelers looking for a new, affordable hotel experience. The brand promises its customers a simplified and spirited stay rooted in value.

“Tru by Hilton’s exponential growth is proof that the brand’s appeal and focus on what travelers want most translates into any market,” said Talene Staab, Global Brand Manager, Tru by Hilton.

“Tailored to meet the needs of the region, Tru by Hilton Criciúma includes elements of our innovative new prototype for the Caribbean and Latin America. Tru’s easy and efficient to build prototype has made the brand a favorite with owners, and we’re thrilled to open a new chapter in the brand’s history with this landmark opening.

“Hilton’s tripling of presence in Brazil over the past five years demonstrates our philosophy of bringing the right brand, to the right place, at the right time,” said Juan Corvinos, senior vice president of development, architecture and construction, Caribbean and Latin America, Hilton.

“As we celebrate the opening of our 12th Hilton-branded hotel in Brazil, we are reinforcing our commitment to growing our portfolio in the region, hand-in-hand with owners who share our long-term vision.”

With more than 210 hotels open welcoming travelers and more than 240 in the pipeline, Tru by Hilton will continue its expansion in the Caribbean and Latin America with the opening of Tru by Hilton Monterrey Fundidora in Mexico in late 2022, Tru by Hilton Chapeco in Brazil in 2023, Tru by Hilton Punta Cana in the Dominican Republic and Tru by Hilton San Jose Airport, Costa Rica in 2024 and Tru by Hilton San Juan Condado in Puerto Rico in 2025.

The 154-room Tru by Hilton Criciúma offers the amenities and experiences that matter most to guests, including comfortable beds; smaller, more efficiently designed parts; large bathrooms with high-end toiletries; and premium in-room entertainment. The lobby includes areas for guests to work, play games, eat and relax – and travelers can take advantage of the brand’s free buildable “Top It” breakfast bar with healthy fare, sweet and savory, as well as an “Eat 24/7″. . & Sip.” market with gourmet snacks and beverages. The hotel experience is enabled by technology, including free Wi-Fi, remote printing, lobby tablets, and accessibility to outlets everywhere to plug in. cardio and flexibility equipment.

Tru by Hilton Criciúma participates in Hilton Honors, the award-winning guest loyalty program for Hilton’s 18 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose almost any combination of points and cash to book a stay, exclusive member discounts, free standard Wi-Fi, and access to the Hilton Honors mobile app.

Hilton currently has a portfolio of over 180 hotels and resorts in the Caribbean and Latin America, and continues to seek additional growth opportunities with a strong portfolio of over 100 hotels across the region, including approximately 10 projects in through Brazil.