WOW Skin Science celebrates its female workforce in the #SheMakesUs campaign, Marketing & Advertising News, ET BrandEquity

An image from the movie #SheMakesUs.

Personal care brand WOW Skin Science has released a new brand film, honoring its female workforce on International Women’s Day.

The film titled #SheMakesUs shows scenes from a day in the life of the brand’s workers. He celebrates the spirit of these women by saying that although they make up 85% of WOW Skin Science’s workforce, they contribute 100% to the success of the brand. Conceptualized and produced by in-house teams, the film includes a voice-over that recognizes women as creators of the universe.

In addition to giving women the title of creator of the universe, the film also draws metaphorical parallels between women and nature. From wet ground after rain to strong gusts of wind, the film says that women are as much a part of the universe as they are its creator. Wherever you look, you’ll find women uplifting and nurturing humanity, just like mother nature, creating history and changing destinies.

Manish Chowdhary, co-founder of WOW Skin Science, said, “#SheMakesUs isn’t just a hashtag, it’s a belief, a philosophy, that has been the driving force behind WOW. Because “she” is the creator, herald and nurturer of life. We are extremely proud to share that 85% of our workforce in manufacturing units are women. At WOW, we witness the power of femininity that sustains us every day and inspires us to reach new heights.

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